Massachusetts Apparel Brand Joins National Veteran Suicide Awareness Motorcycle Mission

Massachusetts sponsor creates and independently fulfills authorized mission merchandise as the Veteran Awareness Ride travels from Texas to Western Massachusetts and across the Atlantic and Gulf Coasts

WINCHENDON, Mass. — Liberty Forge, a Massachusetts-based apparel brand created by Keelform, is a proud sponsor and the authorized creator and independent fulfiller of the 2026 Veteran Awareness Ride mission merchandise collection. The nationwide motorcycle mission is focused on Veteran suicide prevention, connection, and community awareness.

The mission is scheduled to depart American Legion Post 618 in Willis, Texas, on September 1 and travel through multiple states before reaching Springfield, Massachusetts, on September 15. The organization plans to spend September 15 through October 7 in Western Massachusetts conducting Veteran listening, resource mapping, service-gap identification, follow-up, and community engagement, including planned engagement with the VA facility in Northampton.

Liberty Forge has donated merchandise to help equip the project and created an authorized mission merchandise collection for supporters. The company will independently sell, process, and fulfill those products while the nonprofit focuses on the ride and its outreach. The campaign line is: “The Ride Carries the Message. We Forge the Gear.”

“The most important thing we can do is help carry the message responsibly,” said Brian J. Sennett, founder of Liberty Forge. “If a shirt, sticker, photograph, or conversation helps someone check on a Veteran, share a resource, or understand that support is available, then the merchandise has done its real job.”

Veteran Awareness Ride is operated by Fundación Sinergia de Gratitud Inc., an IRS-recognized 501(c)(3) public charity. The project’s message—“Every Mile Saves a Life” and “No Veteran Should Fight Alone”—centers on breaking isolation and connecting Veterans, families, and communities with trusted relationships and resources.

The organizer and Liberty Forge plan to meet during the Western Massachusetts phase. Interview and photo opportunities will be made available once the date and location are confirmed.

About Veteran Awareness Ride

Veteran Awareness Ride is a nationwide motorcycle movement dedicated to raising awareness about Veteran suicide prevention, honoring those who served, and reminding every Veteran that they are never alone. Learn more at veteransawarenessride.org.

About Liberty Forge

Liberty Forge Built is a Massachusetts apparel brand creating bold, American-inspired designs centered on service, heritage, brotherhood, and community. Liberty Forge is a proud sponsor and creates and independently fulfills the authorized mission merchandise collection for the 2026 Veteran Awareness Ride. Learn more at libertyforgebuilt.com.

MEDIA CONTACTS
Veteran Awareness Ride: [email protected] | (702) 303-5325
Liberty Forge: Brian J. Sennett | [email protected] | (781) 422-1022